The Fort Bend Junior Service League (FBJSL) Sugar Plum Market returns to the Stafford Centre for its 25th year Nov. 4–7. Momentum BMW Southwest has signed on as the event's valet underwriter.
FBJSL President Michelle Vargas announced the partnership Wednesday, Sept. 9, highlighting the anniversary of the league's largest fundraiser. The market has raised more than $5 million for Fort Bend County nonprofits since its 2001 debut, according to FBJSL's website.
"Many of our employees and valued customers are residents of Fort Bend County," Tommy Kuranoff, general manager of Momentum BMW Southwest, said in a statement reported by Fort Bend Focus. "By supporting the Fort Bend Junior Service League … it ensures that the funds stay here and our neighbors' benefit."
The four-day market at 10505 Cash Road opens with an exclusive Preview Night on Wednesday, Nov. 4, from 6 to 10 p.m. General admission shopping runs Thursday, Nov. 5, through Saturday, Nov. 7. This year's theme is "Once Upon a Sugar Plum."
The 2024 market donated $332,000 to 29 local organizations, according to a contract letter FBJSL submitted to the Stafford Centre Committee in January 2025. The committee voted 3-0 on Feb. 10, 2025, to co-sponsor the 2025 and 2026 markets, with the league paying a $35,000 license fee for the venue.
Memorial Hermann Sugar Land returns as the event's title sponsor.
Six co-chairs are steering the anniversary edition: Holly Barker, Darcholcia Easley, Molly Kolle, Jacquetta Madgett, Ursula McLendon and Stacey Schwab. The market will feature vendors, entertainment, photos with Santa and a return of the fashion show, according to FBJSL. Ticket prices had not been posted as of Thursday, Sept. 10. Information on tickets and sponsorship opportunities is available at www.sugarplummarket.com.
Upcoming community dates
- Wednesday, Nov. 4 — Sugar Plum Market Preview Night, 6–10 p.m., Stafford Centre, 10505 Cash Road
- Nov. 5–7 — Sugar Plum Market general admission days, Stafford Centre
